The goal of the site is to attract business development in west central Ohio, but so often those decisions aren’t just made sitting in front of a computer in your office, they’re made in meetings where you might hand somebody a tablet and say, “Look, this is the property that we need to invest in,” or it could even be just on the go, searching for information. Well, we did understand that our primary audience was the C-suite level executives or those business people who are going to be making real estate decisions, for the most part. Was there a sense that they also would want to look at the site while they were on the go, or is it more of a case that you wanted a responsive site just because you wanted it to work across all platforms? Cindy: I ask simply because I think this is probably the classic example of the type of site where the expectation is that your audience will be business professionals, they’ll have a desktop computer. Let me ask if the question around mobile users and desktop users was something that you discussed as part of this project. I honestly wish every entity had someone who was as great of a champion. Yeah, and Cindy has done a really awesome job of championing that internally too, because definitely team members come and go, and helping them understand the constraints and the intricacies and the benefits of responsive-we’ve helped empower her and I think she’s done an awesome job championing that internally, that really nobody had a question. For us responsive isn’t a requirement, it’s an expectation. We were one of the first electric utilities to have a responsive website, built about seven years ago. We’ve worked with Sparkbox for a number of years and they’ve really helped guide us in that direction. Well actually, for us, going responsive was never a question. Specifically, as you were starting to think about this new website, how was the decision made to go responsive? What was appealing about that as a methodology? Or maybe on the other side of the coin, did any stakeholders or executives have any concerns about the approach? I’d love to hear a little more background there.
Maybe we could back things up and actually just start from the beginning of the story, because I’d love to hear a little bit more about how the redesign was kicked off. We are really excited to talk about this beautiful responsive site. So, I do both content strategy for Sparkbox and then also manage projects, which I did for this one. We’re a web design studio in Dayton, Ohio, and we work with some awesome clients, like Cindy. Hey everybody, I’m Emily Gray, title is content strategist at Sparkbox. Sure! I’m Cindy DeVelvis, digital communication specialist at Dayton Power & Light, which is an AES company, and responsible for all the website, social media, and digital strategy for the company. So, before we talk a little bit about Ohio Certified Sites, maybe you both could introduce yourselves for our audience.
Sparkbox phio pdf#
Head on over to /RWD to read their advice or download a PDF to share with your team. And because they are such great people, they wrote down their advice for you! They’ve put together a 41-page guide to Content Strategy for Website Projects. Because Gather Content works with so many organizations going through a website redesign, they have unique insight into how content fits into a web project. Gather Content provides some much needed structure and editorial workflow to help manage a large-scale content creation process. I recommend Gather Content to my own clients who are going through a website redesign. I’m thrilled that they’ll be sponsoring this podcast for the rest of the year. Cindy:īut before we get on with it, I’d like to welcome back our sponsor, Gather Content. Cindy, Emily, thank you so much for joining us. Ethan:Īnd this week, well, we’re like a little kid running through the apartment just turning on all the lights, because we couldn’t be more excited to speak with Cindy DeVelvis and Emily Gray who are here to tell us a little bit about, which was brought to us by Dayton Power & Light. Karen:Īnd I’m your other host, Karen McGrane. Hi, this is a Responsive Web Design Podcast, where we interview the people who make responsive designs happen.
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